Hear how Nationwide grew a biweekly technology webinar into a full-fledged communication vehicle utilized by every business unit across the enterprise to deliver a mix of educational and entertaining information in a format that employees are familiar with and easily able to access. By using the live broadcast option that can span geographical boundaries, Nationwide employees from interns all the way up to the CEO can reach large audiences and do so in a conversational manner. Additionally, Nationwide has produced a number of recurring specialty shows around diversity and inclusion, health and wellness, engagement, history and archives, employee resource groups, etc.
This session will show the evolution of the vehicle and include video clips that demonstrate the technology as well as the type of content that is broadcast. Leave with strategies to help you:
- Identify the advantages of delivering content live
- Drive viewership numbers
- Gain buy-in from senior leadership
- Include the viewing audience and allow for real-time interaction
Chip Midnight,
Producer, Studio ManagerNationwide
